
Reclaim control over your attention and design a life free from distraction. Nir Eyal reveals the hidden psychology behind why we get distracted and provides practical strategies to focus on what truly matters.
Learn how discomfort, boredom, anxiety, and other negative emotions trigger distraction-seeking and how to manage these internal cues.
Discover how to turn your values into a concrete calendar schedule that makes it easier to say no to distractions and yes to what matters.
Learn to modify your physical and digital environment to minimize tempting cues and create spaces that support focused, intentional behavior.
Understand how to use effort pacts, price pacts, and identity pacts to make distracted behavior more difficult and focused behavior easier.
Apply behavioral design principles to create systems and routines that naturally support sustained attention and intentional living.
Learn why we get distracted, how internal triggers drive our behavior, and why willpower alone isn't enough to stay focused.
Create physical and digital spaces that support your values and make it easier to do what you planned rather than what feels good in the moment.
Implement practical strategies and habits that make focused work automatic, helping you consistently achieve your most important goals.

"Imprint makes learning more engaging and memorable. They're transforming the way we learn now."
-Google Play Store
APP OF THE
YEAR
ESSENTIAL
EDUCATION APP
APP OF THE
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"This app has been like finding gold. I'm learning so much more than I thought I would, and I can actually remember what I've learned."
"I love that the lessons are bite-sized and visual. Perfect for my busy schedule, and I actually look forward to learning each day."
"The visual storytelling makes complex topics so much easier to understand and remember. Best learning app I've used."
"This app has been like finding gold. I'm learning so much more than I thought I would, and I can actually remember what I've learned."
"I love that the lessons are bite-sized and visual. Perfect for my busy schedule, and I actually look forward to learning each day."
"The visual storytelling makes complex topics so much easier to understand and remember. Best learning app I've used."