Effective: May 18, 2026
Polywise, Inc. d/b/a Imprint ("Imprint," "we," "us," or "our") provides a fun, interactive way to learn in bite-sized visual sessions. This Privacy Notice applies to the processing of personal information by including on our website available at www.imprintapp.com and our other online or offline offerings that link to, or are otherwise subject to, this Privacy Notice (collectively, the "Services"). It is designed to help you understand how we collect, use, and share your personal information and to help you understand and exercise your privacy rights.
Disclosure Regarding the California Consumer Privacy Act (Notice at Collection). For information on our processing of personal information that is subject to the California Consumer Privacy Act ("CCPA"), please see Annex A - Supplemental CCPA Privacy Notice.
UPDATES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to time in our sole discretion. If we do, we'll let you know by posting the updated Privacy Notice on our website, and we may also send other communications.
PERSONAL INFORMATION WE COLLECT
We collect personal information that you provide to us, personal information we collect automatically when you use the Services, and personal information from third-party sources, as described below.
Personal Information You Provide to Us Directly
We may collect personal information that you provide to us.
Account Information. We may collect personal information in connection with the creation or administration of your account. This personal information may include, but is not limited to, your name, email address, phone number, and other information you store with your account.
Purchases or Transactions. We may collect personal information and details associated with your purchases, including payment information. Any payments made via our Services are processed by third-party payment processors, such as through the Apple or Android app store, or through Stripe. We do not directly collect or store any payment card information entered through our Services, but it may receive information associated with your payment card information (e.g., your billing details). For more information about Stripe's privacy practices, please see Stripe's Privacy Policy.
Your Communications with Us. We, and our service providers, may collect the information you communicate to us, such as through email or our web chat tool.
Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the surveys.
Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered "public."
Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
Job Applications. If you apply for a job with us, we will collect any personal information you provide in connection with your application, such as your contact information and resume or CV.
Personal Information Collected Automatically
We may collect personal information automatically when you use the Services.
Device Information. We may collect personal information about your device, such as your Internet protocol (IP) address, user settings, cookie identifiers, other unique identifiers, browser or device information, Internet service provider, and location information (including, as applicable, an approximate location derived from the IP address and precise geo-location information).
Usage Information. We may collect personal information about your use of the Services, such as the pages that you visit, items that you search for, the types of content you interact with, information about the links you click, the frequency and duration of your activities, and other information about how you use the Services.
Cookie Notice (and Other Technologies). We, as well as third parties, may use cookies, pixel tags, and other technologies ("Technologies") to automatically collect personal information through your use of the Services.
Cookies. Cookies are small text files stored in device browsers.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Services that collects personal information about use of or engagement with the Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in emails to understand whether messages have been opened, acted on, or forwarded.
See "Your Privacy Choices and Rights" below to understand your choices regarding these Technologies.
Personal Information Collected from Third Parties
We may collect personal information about you from third parties. For example, if you access the Services using a third-party website, application, service, products, or technology (each a "Third-Party Service"), we may collect personal information about you from that Third-Party Service that you have made available via your privacy settings. In addition, users of the Services may upload or otherwise provide personal information about others.
HOW WE USE PERSONAL INFORMATION
We use personal information for a variety of business purposes, including to provide the Services, for administrative purposes, and to provide you with marketing materials, as described below.
Provide the Services
We use personal information to provide the Services, such as:
Managing your information and accounts;
Providing access to certain areas, functionalities, and features of our Services;
Answering requests for customer or technical support;
Communicating with you about your account, activities on our Services, and policy changes;
Processing your financial information and other payment methods for products or Services purchased;
Processing applications if you apply for a job we post on our Services; and
Allowing you to register for events.
EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include performance of a contract, legitimate interest, consent, and/or compliance with legal obligations.
Improve the Services and Develop New Products and Services
We use personal information to improve the Services and to develop new products and services, such as:
Developing, training, and fine-tuning models, algorithms, and artificial intelligence technologies; and
Improving, upgrading, or enhancing the Services.
EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include performance of a contract, legitimate interest, consent, and/or compliance with legal obligations.
Operate Our Business
We use personal information to operate our business, such as:
Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
Carrying out analytics;
Creating de-identified and/or aggregated information. If we create or receive de-identified information, we will not attempt to reidentify such information unless doing so is permitted by, or we are required to do so to comply with, applicable laws;
Processing applications if you apply for a job we post on our Services;
Allowing you to register for events;
Enforcing our agreements and policies; and
Carrying out activities that are required to comply with our legal obligations.
EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include performance of a contract, legitimate interest, consent, and/or compliance with legal obligations.
Marketing
We may use personal information in connection with our marketing activities including to tailor and provide you with marketing communications, promotions, and offers that may interest you. Some of the ways we market to you include email campaigns, custom audiences advertising, and "interest-based" or "personalized advertising," including through cross-device tracking.
Some of our marketing activities may be considered a "sale" or "targeted advertising" under applicable privacy laws.
EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include legitimate interest and/or consent.
With Your Consent or Direction
We may use personal information: (i) for other purposes that are clearly disclosed to you at the time you provide the personal information, (ii) with your consent, or (iii) as otherwise directed by you.
EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include performance of a contract, legitimate interest, and/or consent.
Automated Decision-Making
We may engage in automated decision-making, including profiling.
EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include performance of a contract, legitimate interest, consent, and/or compliance with legal obligations.
YOUR PRIVACY CHOICES AND RIGHTS
Your Privacy Choices.
The privacy choices you may have about your personal information are described below.
Email Communications. If you receive an unwanted email from us, you can use the unsubscribe functionality found at the bottom of the email to opt out of receiving future emails. Note that you will not be able to opt out of certain communications (e.g., communications regarding the Services or updates to this Privacy Notice).
Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future text messages from us by following the instructions in the text message you have received from us or by otherwise contacting us as set forth in "Contact Us" below.
Mobile Devices. We may send you push notifications through our mobile application. You may opt out of receiving these push notifications by changing the settings on your mobile device. With your consent, we may also collect precise location-based information via our mobile application. You may opt out of this collection by changing the settings on your mobile device. To request deletion of your account, please use the standard deletion functionality available via the Services or contact us using the information set forth in "Contact Us" below.
"Do Not Track." Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
Cookies. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, the Services may not work properly.
Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt out of certain tracking on some mobile applications by following the instructions for Android, iOS, and other mobile operating systems.
The online advertising industry also provides mechanisms that may allow you to opt out of receiving targeted ads from organizations that participate in self-regulatory programs. To learn more, visit the Network Advertising Initiative, the Digital Advertising Alliance, and the European Digital Advertising Alliance.
Please note you must separately opt out in each browser and on each device.
Your Privacy Rights.
In accordance with applicable law, you may have the right to:
Request Access to or Portability of Your Personal Information;
Request Correction of Your Personal Information;
Request Deletion of Your Personal Information;
Request Restriction of or Object to Our Processing of Your Personal Information;
Request to Opt Out of Certain Processing Activities, including, as applicable, if we process your personal information for "targeted advertising" (as "targeted advertising" is defined by applicable privacy laws), if we "sell" your personal information (as "sell" is defined by applicable privacy laws), or if we engage in "profiling" in furtherance of certain "decisions that produce legal or similarly significant effects" concerning you (as such terms are defined by applicable privacy laws); and
Withdraw Your Consent to Our Processing of Your Personal Information. Please note that your withdrawal will take effect only for future processing and will not affect the lawfulness of processing before the withdrawal.
If you would like to exercise any of these rights, please contact us as set forth in "Contact Us" below. While you will generally not be required to pay a fee to access your personal information or to exercise any of your other statutory rights, we may charge a reasonable fee if your request for access is clearly completely unfounded or excessive or decline to comply with such requests where permitted by applicable data privacy laws.
To opt out of our "sale" of personal information or "targeted advertising" that relies on Technologies, please click here and follow the instructions provided (contact us via the details in Contact Us below).
We will process such requests in accordance with applicable laws.
Only you, or someone legally authorized to act on your behalf in certain jurisdictions, may make a request to exercise the rights listed above regarding your personal information. If your personal information is subject to a law that allows an authorized agent to act on your behalf in exercising your privacy rights and you wish to designate an authorized agent, please provide written authorization signed by you and your designated agent using the information found in "Contact Us" below and ask us for additional instructions.
To protect your privacy, we will take steps to verify your identity before fulfilling requests submitted under applicable privacy laws. These steps may involve asking you to provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative. Examples of our verification process may include asking you to confirm the email address we have associated with you.
Some laws may allow you to appeal our decision if we decline to process your request. If applicable laws grant you an appeal right, and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal.
You also have the right to lodge a complaint about our processing of your personal information with the body regulating data protection in the country or state / province in which you live.
If your Personal Information is subject to the applicable data protection laws of the European Economic Area or the United Kingdom, you have the right to lodge a complaint with the competent supervisory authority if you believe our processing of your Personal Information violates applicable law.
If you are located within the European Economic Area, you may find the contact details of the competent authorities in the following link: https://www.edpb.europa.eu/about-edpb/board/members_en.
If you are located within the United Kingdom, you may lodge a complaint with the Information Commissioner's Office (ICO) by clicking here: https://ico.org.uk/make-a-complaint/.
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
All personal information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live.
RETENTION OF PERSONAL INFORMATION
We store the personal information we collect as described in this Privacy Notice for as long as you use the Services, or as long as necessary to fulfill the purpose(s) for which it was collected, or as long as necessary to pursue our business purposes.
To determine the appropriate retention period for personal information, we may consider applicable legal requirements; the amount, nature, and sensitivity of the personal information; certain risk factors; the purposes for which we process your personal information; and whether we can achieve those purposes through other means.
SUPPLEMENTAL NOTICE FOR EU/UK GDPR
This Supplemental Notice for EU/UK GDPR applies only to our processing of personal information that is subject to the EU or UK General Data Protection Regulation.
In some cases, providing personal information may be a requirement under applicable law, a contractual requirement, or a requirement necessary to enter into a contract. If you choose not to provide personal information in cases where it is required, we will inform you of the consequences at the time of your refusal to provide the personal information.
If we process personal information that is considered a "special category of personal data," then our processing of this personal information may be supported by one or more of the following conditions:
Explicit Consent: You may have provided your explicit consent for our processing of your personal information.
Necessary for Employment, Social Security, or Social Protection Law Purposes: Our processing of your personal information may be necessary for the purposes of carrying out obligations and exercising specific rights in the field of employment, social security, and/or social protection law.
Necessary to Protect Vital Interests: Our processing of your personal information may be necessary to protect your vital interests if you are physically or legally incapable of giving consent.
Publicly Available Personal Information: Our processing of your personal information may relate to personal information that has been manifestly made public by you.
Necessary for the Establishment, Exercise, or Defense of Legal Claims: Our processing of your personal information may be necessary for the establishment, exercise, or defense of legal claims.
Necessary for Substantial Public Interest: Our processing of your personal information may be necessary for reasons of substantial public interest.
Necessary for Archiving, Research, or Statistical Purposes. Our processing of your personal information may be necessary for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes.
CHILDREN'S PERSONAL INFORMATION
The Services are not directed to children under 18 and we do not knowingly collect personal information from children under 18.
If you are a parent or guardian and believe that your child has uploaded personal information to the Services in violation of applicable law, you may contact us as described in "Contact Us" below.
CONTACT US
Imprint is the controller of the personal information we process under this Privacy Notice.
If you have any questions about our privacy practices or this Privacy Notice, or to exercise your rights as detailed in this Privacy Notice, please contact us at: info@imprintapp.com.
ANNEX A – SUPPLEMENTAL CCPA PRIVACY NOTICE
This Supplemental CCPA Privacy Notice supplements our Privacy Notice and applies only to our processing of personal information that is subject to the CCPA.
NOTICE AT COLLECTION
At or before the time of collection, California residents have a right to receive notice of our privacy practices. California residents can find this information below.
Personal Information Collected. See the section of this Supplemental CCPA Privacy Notice titled "Overview of Personal Information Collected, Disclosed, Sold, and/or Shared" for a list of personal information that may be collected. If we have previously collected personal information in the past 12 months, we may collect that personal information from you.
Uses of Personal Information. See the section of this Supplemental CCPA Privacy Notice titled "Uses of Personal Information" for a list of the purposes for which we use personal information.
Is Personal Information "Sold" or "Shared" for "Cross-Context Behavioral Advertising"? Yes. See the section of this Supplemental CCPA Privacy Notice titled "Overview of Personal Information Collected, Disclosed, Sold, and/or Shared" for more details. If we have previously "sold" personal information or "shared" personal information for "cross-context behavioral advertising" in the past 12 months, we may "sell" or "share" that personal information if collected from you. See the section of this Supplemental CCPA Privacy Notice titled "Right to Opt Out of 'Sales' of Personal Information and/or 'Sharing' for 'Cross-Context Behavioral Advertising'" for instructions on how to opt out of these activities.
How Long Is Personal Information Retained? To determine the appropriate retention period for personal information, we may consider applicable legal requirements; the amount, nature, and sensitivity of the personal information; certain risk factors; the purposes for which we process your personal information; and whether we can achieve those purposes through other means.
Additional Information. For more information on our privacy practices, please review this Supplemental CCPA Privacy Notice and our Privacy Notice. Importantly, the section of our Privacy Notice titled "Your Choices and Privacy Rights" includes important details about how you can exercise some of the rights that you have under the CCPA.
CATEGORIES OF SOURCES FROM WHICH PERSONAL INFORMATION IS COLLECTED
We collect personal information that you provide to us, personal information we collect automatically when you use the Services, and personal information from third-party sources.
OVERVIEW OF PERSONAL INFORMATION COLLECTED, DISCLOSED, SOLD, AND/OR SHARED
The CCPA provides California residents with the right to know what categories of personal information Imprint has collected about them, whether Imprint disclosed that personal information for a business purpose (e.g., to a service provider), whether Imprint "sold" that personal information, and whether Imprint "shared" that personal information for "cross-context behavioral advertising" in the preceding 12 months. California residents can find this information below:
| Category of Personal Information Collected by Imprint | Category of Third Parties to Whom Personal Information Is Disclosed for a Business Purpose | Category of Third Parties Whom Personal Information Is Sold and/or Shared |
|---|---|---|
| Identifiers |
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| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
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| Commercial information |
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| Internet or other electronic network activity |
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| Geolocation data |
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| Professional or employment-related information |
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| Inferences drawn from other personal information to create a profile about a consumer |
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| Personal information that reveals a consumer's precise geolocation |
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USES OF PERSONAL INFORMATION
We may use and disclose the personal information that we collect for the following business and commercial purposes:
Providing the Services, as further described in our Privacy Notice;
Processing to improve the Services and develop new products and services, as further described in our Privacy Notice;
Processing to operate our business, as further described in our Privacy Notice;
Processing for marketing purposes, as further described in our Privacy Notice;
Processing with your consent or direction, as further described in our Privacy Notice;
Processing to carry out automated decision-making, as further described in our Privacy Notice;
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
Helping to ensure security and integrity to the extent the use of personal information is reasonably necessary and proportionate for these purposes;
Debugging to identify and repair errors that impair existing intended functionality;
Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with Imprint;
Maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar Services;
Providing advertising and marketing services; and
Undertaking internal research for technological development and demonstration.
RIGHT TO OPT OUT OF "SALES" OF PERSONAL INFORMATION AND/OR "SHARING" FOR "CROSS-CONTEXT BEHAVIORAL ADVERTISING"
We "sell" your personal information or "share" your personal information for "cross-contextual behavioral advertising" to provide you with "cross-context behavioral advertising" about Imprint's products and services.
California residents have the right to opt out of the "sale" of personal information and the "sharing" of personal information for "cross-context behavioral advertising." California residents may exercise these rights by adjusting browser preferences or contacting us as set forth in the "Contact Us" section above.
DISCLOSURE REGARDING INDIVIDUALS UNDER THE AGE OF 16
We do not knowingly sell or share personal information of minors under 16 years old unless we obtain prior consent from such minor or the minor's parent or guardian.
DISCLOSURE REGARDING SENSITIVE PERSONAL INFORMATION
Imprint uses and discloses sensitive personal information only for the purposes set forth in Section 7027(m) of the CCPA regulations.
NONDISCRIMINATION
California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.