Never Split the Difference

Master FBI hostage negotiation tactics that save lives and close deals. Chris Voss reveals how emotional intelligence and tactical empathy outperform traditional rational negotiation in high-stakes situations.

What You'll Master

Apply tactical empathy to understand and influence your counterpart's emotions

Learn the FBI technique of labeling emotions and mirroring behavior to build rapport and gather information from even hostile negotiators.

Use calibrated questions to guide conversations and uncover hidden motivations

Master open-ended questions starting with 'how' and 'what' that make counterparts reveal information while feeling in control of the conversation.

Negotiate salary, deals, and agreements using hostage-tested techniques

Apply FBI strategies like anchoring, framing, and the accusation audit to business negotiations, salary discussions, and everyday bargaining.

Overcome objections and resistance through emotional validation

Learn to acknowledge concerns and fears rather than dismiss them, creating psychological safety that allows productive problem-solving.

Close deals with the power of 'No' and strategic concessions

Discover why getting a 'No' first is often more valuable than a 'Yes' and how to make concessions that increase rather than decrease your perceived value.

Your FBI Negotiation Journey

1. Master the Psychology of Human Decision-Making

Understand why people are emotional, not rational, and how to use this insight to influence outcomes in any negotiation scenario.

2. Learn Tactical Empathy and Advanced Listening Skills

Develop the FBI's core techniques for reading emotions, building trust, and gathering intelligence through strategic conversation.

3. Apply Life-or-Death Strategies to Business and Personal Negotiations

Use hostage negotiation tactics in salary discussions, business deals, and relationship conflicts to achieve better outcomes for everyone.

What Learners Say About the Course

"This app has been like finding gold. I'm learning so much more than I thought I would, and I can actually remember what I've learned."

"I love that the lessons are bite-sized and visual. Perfect for my busy schedule, and I actually look forward to learning each day."

"The visual storytelling makes complex topics so much easier to understand and remember. Best learning app I've used."

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An Award-Winning Experience

"Imprint makes learning more engaging and memorable. They're transforming the way we learn now."

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