
Uncover why we defend our beliefs even when evidence contradicts them. Leading psychologists reveal how group identity, motivated reasoning, and cognitive biases make us cling to ideas that feel true rather than seeking actual truth.
Learn how the brain selectively processes information to protect existing beliefs, filtering out contradictory evidence and amplifying confirming data.
Explore how political, religious, and social identities influence our perception of facts, making belief more about belonging than evidence.
Learn why intelligent people fall for false narratives and how social proof, emotional reasoning, and pattern-seeking create belief in unfounded ideas.
Build mental habits that prioritize truth-seeking over being right, including techniques for updating beliefs when presented with new evidence.
Apply insights about belief formation to communicate across ideological divides and reduce the tribal thinking that fuels political and social conflict.
Explore the psychological research showing that beliefs are more about social identity and emotional needs than rational evaluation of evidence.
Learn to recognize when your group loyalties, emotional attachments, and motivated reasoning are influencing your interpretation of information.
Develop practices for updating beliefs based on evidence, engaging constructively with disagreement, and maintaining curiosity over certainty.
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"This app has been like finding gold. I'm learning so much more than I thought I would, and I can actually remember what I've learned."
"I love that the lessons are bite-sized and visual. Perfect for my busy schedule, and I actually look forward to learning each day."
"The visual storytelling makes complex topics so much easier to understand and remember. Best learning app I've used."

"Imprint makes learning more engaging and memorable. They're transforming the way we learn now."
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